Built from the ground up—craft, character, and quiet obsession.
It didn’t happen all at once. It wasn’t a lightning bolt. It was slower, deeper—a fire that caught somewhere inside me and refused to go out.
I first stumbled into the world of custom sneakers while studying in San Francisco. That was the spark. Watching people take something iconic and make it personal shifted how I saw everything. Shoes weren’t just shoes anymore. They were identity. Story. Art you could wear. But back then, I didn’t have a clue that this would be my future. Didn’t even know what I wanted to do.
Later, in London, I spent time around the tailors of Savile Row. That’s where the idea began to take shape. Watching masters of their craft work with such precision, pride, and discipline—it changed the way I thought about excellence. It showed me what was possible when you gave everything you had to the work.
When I moved back to Bangkok, that slow burn became conviction. Sneaker culture was just starting to catch on, but no one here was doing custom seriously. No one was treating it like art. I saw the gap. I knew there was something I could build here—something real. Bangkok wasn’t the sneaker capital of the world, but it had heart, creativity, hunger. It had potential. And so did I.
I went all in. Quit my real estate job. Moved back into my childhood bedroom. Walked door to door to local shoemakers, trying to learn anything they would teach me. What I found was skill—but no pride. No one was chasing greatness. They had learned enough to survive, but not enough to evolve.
To me, real craftsmanship isn’t repetition. It’s evolution.
Most people don’t understand this. They think once you know how to make a shoe, you’re done. But mastery doesn’t work like that. If you want to be the best, you have to wake up every day ready to be better than you were yesterday. You have to see what others miss. Refine what most people overlook. Improvement never ends. The job is never finished.
I made my first client pair at least fifteen times. Maybe more. Even then, it wouldn’t meet the standards we hold today. I lost money. Burned through materials. But it didn’t matter. I wasn’t chasing profit—I was chasing the craft. Still am.
The name KICKXOTIC came from that obsession. Kicks meets Exotic. A name for sneakers crafted from rare materials, unexpected combinations, built with the reverence you’d find in haute couture or custom tailoring.
Our first celebrity client was 24kGoldn. He paid $300. It took five months. And it meant everything. Not because of the name or the money, but because it was proof. Proof that the work mattered. Proof that it was worth it.
KICKXOTIC stands for pride in craft. Purpose over hype. It’s about building something that lasts. It’s about telling stories through materials. Honoring the past while creating something entirely new.
It started in a small bedroom in Bangkok. No instruction manual. No shortcuts. Just an idea, a lot of mistakes, and the refusal to settle. Now, KICKXOTIC serves clients across the world. But at the core, it’s still the same—just me, and a team who share the same obsession.
We don’t chase trends. We chase mastery.
This is my life’s work. It always will be. And I’m going to do it better.
